Dockers copywriting

Dockers® invented the 'Casual Friday' concept and introduced comfort into the workplace. After over 30 years of producing top quality menswear in the USA, they are now also becoming a strong market force in Europe, with the majority of sales in France and Spain.

In order to help them expand and define their unique European presence, we have been copywriting the press releases for various important marketing moments in 2016 and 2017. The text is written with special distinct attention to European style, differentiating itself from the American market, while still maintaining the Dockers core brand DNA.

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