Happy Whatever Cards copywriting

This card webshop came to us for help creating the English copywriting on their site. Happy Whatever Cards offers unique greeting cards which can be crafted and re-purposed as vases, and custom made birth announcements.

She wanted a non-traditional copywriting style to help her stand out from the rest. We put our heads together and came up with the following tongue-in-cheek marketing copy concept, which included the naming of the cards, the descriptions, homepage copy and about page copy.