Press Release Doutzen Kroes
As a press teaser for the announcement of their new ambassador, Hunkemöller commissioned us to write the copy and create the illustrations for this fabulous concept: a diary of a girl being seduced by a secret admirer.
The scene: Rome. The story: a girl receiving gifts from a mysterious stranger. She writes her story in this diary along with illustrations. When the admirer is about to reveal himself to her, she rips out a page with an address where she is to meet him. In her haste she accidentally drops her diary in the street, but the admirer has been watching and he picks it up.
The diary was sent to the press with the ripped out page finally being sent at a later date to reveal the place and time of the Ambassador event.