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Skincare company Paula's Choice asked us to produce a campaign photoshoot using colleagues as models. "This is what happens when the truth comes out."

We were briefed to create photos that highlight natural beauty, imperfections embraced and personality encouraged to shine through.

Our visagist and stylist added just the perfect finishing touch and we made sure everybody felt right at home. Our photographer used her natural talent for putting people at ease in front of the camera.

The result, stunning photos of all 7 women we shot that day. Everybody felt gorgeous and it really showed.

Photography: Rachel Schraven | MUAH: Tynke Jeeninga | Styling: Lizzy van Dijk

Paulas Choice campaign photography
Paulas Choice campaign photography
Paulas Choice campaign photography